2024年什么颜色会最流行？

近日，全球权威色彩机构Pantone公布2024年度流行色为：柔和桃（Peach Fuzz）。

Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down and care for ourselves and one another.

“柔和桃”是个怎样的颜色？

据介绍，“柔和桃”是一种如天鹅绒般柔和的桃色，提醒人们放慢脚步，关爱自己和他人。

Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.

“Fuzz”一词意为“绒毛, 轻柔的物质”。

当人们想到这种介于粉色和橙色之间的颜色时，丝绒般的桃子、柔软的鹳毛、光滑的复古缎子和丝绸便会浮现在脑海中。

The romantic color's name reflects the tactile sensuality associated with the hue: velvety peaches, soft marabou feathers, and smooth vintage satins and silks all come to mind when thinking about the pink and orange combo.

tactile  adj. 触觉的，有触觉的；能触知的

hue n. 色彩；色度

根据官网描述，柔和桃自带复古氛围感，但又在现代生活中被重新演绎：

Poetic and romantic, a clean peach tone with a vintage vibe, the color reflects the past yet has been refashioned with a contemporary ambiance. Sensitive but sweet and airy, it evokes a new modernity.

诗意而浪漫，这种干净的桃色调带有复古氛围，既映射了过去，又焕发出现代气息。敏感、甜美、轻盈的柔和桃唤起了一种新的现代感。

为何被选为年度代表色？

潘通色彩研究所执行董事莉雅翠丝·艾斯曼（Leatrice Eiseman）表示，柔和桃与人们与生俱来对亲近和联结的渴望相呼应，这种焕发着温暖和现代优雅气息的颜色能引发共鸣，将青春与永恒连接在一起。

"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless." Pantone color executive director Leatrice Eiseman said.

她表示：“即将步入2024年，我们特别明显地感受到生活方式正在获得新的定义。我们生活在这个动荡的时代，生活的许多方面都受到了影响。因此，当我们期待一个更加和平的未来时，我们对滋养和共情的需求也在不断增强。”

"As we enter 2024, some of the things that have become especially apparent to us is the concept of lifestyle taking on new meaning," Eiseman told TIME. 

"We've been living in this time of turmoil in many aspects of our lives, and as a result of that, our need for nurturing, empathy, and compassion continues to grow stronger as we imagine a more peaceful future."

潘通色彩研究所副所长劳里·普雷斯曼（Laurie Pressman）表示：“我们看到人们越来越关注社群，世界各地的人们正在重新定义他们想要的生活方式，并审视什么才是真正重要的——即与我们所爱之人亲密无间的舒适感。”

"With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important -- that being the comfort of being close to those we love," Laurie Pressman, vice president of the Pantone Color Institute, said in a statement.

这种颜色治愈你了吗？

编辑：焦洁

实习生：马萱

来源：时代周刊 美国有线电视新闻网